I didn't start with the idea of building a tech company.
It was much simpler than that. I had come to realize that despite all the posts, tweets and blog entries about upcoming movies and events, folks were still missing the information. I needed a better way to communicate with my customers.
I decided what the Holiday Twin needed was its own app.
How hard could it be? Turns out, pretty hard but more than that, the development was time consuming and expensive. We got our app but in the end I couldn't help thinking there had to be a better way...
The nature of our business made the cost and headache worth it, but what about everyone else?
Almost every small business owner I know could benefit from their own app, or at least
the direct communication a custom app offered. However, only a few could justify the time and
expense for development. What if I could change that?
And somewhere in the process I realized I had built something that could be used for a lot more than marketing. Tidbit, at its core is a communication tool. It works great communicating with your customers but equally well getting information to anyone who “needs to know” i.e., teammates, employees, customers or social groups. Tidbit is simple and powerful, both for the people sending tidbits (what we call the notifications) and those receiving them.